"Simplicity is the ultimate sophistication"
LEONARDO DA VINCI 1452-1519

Nilo Gioacchini Designer After completing his art studies and a period at the ISIA [Institute of Artistic Industries] in Florence, he worked at the Studio of Marcello Nizzoli and associates in Milan, as a design manager. His work is strongly distinguished by creativity presented as research into the object, directed towards its interior and technical-cultural content, highlighting the primitive generating energy, the character and the external form. For a number of years he has worked on projects with an original systemic approach representing all types of production sectors, from the home to the community, from services to high technology, designing a numerous and complex group of products, many of which are currently in production.

Artifakt Design Designers Achim Pohl and Tomas founded ARTEFAKT industriekultur in 1989. In collaboration with international industry the 10 team develops product lines a philosphy of simplicity, sensuality constancy. This has been the the success of their multiple product developments.

Franco Bertoli Designer Franco Bertoli is one of Italy’s most successful designers having created prestigious housing schemes, golf courses and industrial projects including the Fontana Art lamp and the Fiat 370. He has been designing for Ideal Standard since 1984.

Gae Aulenti Designer Gaetana Aulenti, 1927 – ), Cavaliere di Gran Croce OMRI[1] is an Italian architect, lighting and interior designer, and industrial designer. She is well known for several large-scale museum projects, including Musée d'Orsay in Paris (1980-86), the Contemporary Art Gallery at the Centre Pompidou in Paris, the Palazzo Grassi in Venice (1985-86), and the Asian Art Museum of San Francisco (2000-2003). She worked for the design magazine Casabella from 1955 until 1965 as an art director, and become part of a group of young professionals influenced by the philosophy of Ernesto Nathan Rogers. Aulenti has also occasionally worked as a stage designer for Luca Ronconi.

Robin Levien Royal Designer for Industry Robin Levien, Royal Designer for industry Robin Levien RDI is one of Britain’s most consistently successful product designers of the last twenty years. In 1999 Robin set up Studio Levien with his wife Tricia Stainton to design domestic products for leading companies all over the world. He was made non executive Design Director of Ideal Standard in the UK in 2003.